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Citroën is a French automobile manufacturer,
founded in 1919 by André Citroën, it was the world's first
mass-production car company outside of the USA. Since 1976 it has
been part of PSA Peugeot Citroën, and its headquarters is on rue
Fructidor, Paris.
Originally a mass-market car maker with relatively straightforward
designs, Citroën shocked the world in 1934 with the innovative
Traction Avant, the world's first mass-production front wheel drive
car (1934–56). Other significant models include the H Van (1947–81,
"HY"), the 2CV (1948–90, "The Duck"), the DS (1955–1975, "Goddess")
and the CX (1974–91).
Early years
André Citroën built armaments for France during World War I and
after the war he had a factory and no product. In 1919, the business
started to produce automobiles, beginning with the conventional type
A. The Type A was designed by Jules Salomon, Chief Design Officer
from Le Zèbre.
Citroën was a keen marketer—he used the Eiffel Tower as the world's
largest advertising sign, as recorded in the Guinness Book of
Records.[citation needed] He also sponsored expeditions in Asia (Croisière
Jaune) and Africa (Croisière Noire), intended to demonstrate the
potential for motor vehicles equipped with the Kégresse track system
to cross inhospitable regions. The expeditions conveyed scientists
and journalists.
In 1924, Citroën began a business relationship with American
engineer Edward G. Budd. From 1899, Budd had worked to develop
stainless steel bodies for railroad cars, for the Pullman in
particular. Budd went on to manufacture steel bodies for many
automakers, Dodge being his first big auto client. In 1928, Citroën
introduced the first all-steel body in Europe.[citation needed]
The cars were initially successful in the marketplace, but soon
competitors (who were still using a wooden structure for their
bodies), introduced new body designs. Citroën did not redesign the
bodies of his cars. Citroëns still sold in large quantities in spite
of not changing the body design, but the car's low price was the
main selling point and Citroën experienced heavy losses.[citation
needed]
In an attempt to remedy the situation, Citroën developed the
Traction Avant. The Traction Avant had three revolutionary features:
a unitary body with no separate frame, front wheel independent
suspension, and front wheel drive. Citroën commissioned Budd to
create a prototype, which evolved into the 7 horsepower (CV), 32 hp
(24 kW) Traction Avant of 1934.
In 1933, Citroën also introduced the Rosalie, a passenger car with
the world’s first commercially available diesel engine developed
with Harry Ricardo.
The Michelin era
Achieving quick development of the Traction Avant and its production
facilities at the same time was too costly and overly ambitious,
causing the financial ruin of the company. In 1934, debt forced the
company into foreclosure and it was then taken over by its biggest
creditor, the tire company Michelin. Fortunately for Michelin, the
Traction Avant met with market acceptance and the basic philosophy
that had led to this design continued.
Citroën has always been undercapitalized, so its vehicles have a
tradition of being underdeveloped at launch, with limited
distribution and service networks. For both the important DS and CX
models, development of the original engine around which the design
was planned proved too expensive for the finances available, and the
actual engine used in both cases was a modest and outdated
four-cylinder design.
During the German occupation of France in World War II, Citroën
researchers continued their work in secret and developed the
concepts that were later brought to market in the 2CV and DS. These
were widely regarded by contemporary journalists as avant garde,
even radical, solutions to automotive design.
This began a period of unusual brand loyalty, normally seen in the
automobile industry only in niche brands, like Porsche and Ferrari.
The cult-like appeal of the cars to Citroënistes took almost two
decades to fade, from 1975 to about 1995.
Citroën unveiled the 2CV (2 fiscal horsepower, initially only 12 HP)
at the Paris Salon in 1948. The car became a bestseller, achieving
the designer's aim of providing rural French people with a motorized
alternative to the horse. This car remained in production, with only
minor changes, until 1990 and was a common sight on French roads
until recently.
1955 saw the introduction of the DS, the first full usage of
Citroën's now legendary hydropneumatic self-levelling suspension
system that was tested on the rear suspension of the last of the
Tractions. The DS was the first European production car with disc
brakes.
The DS featured power steering, power brakes and power suspension,
and—from 1968—directional headlights. A single high-pressure system
was used to activate pistons in the gearbox cover to shift the gears
in the transmission and to operate the clutch on the Citromatic,
Citroën's semi-automatic transmission.
This high-pressure hydraulic system would form the basis of many
Citroën cars, including the SM, GS, CX, BX, XM, and Xantia. These
vehicles shared the distinguishing feature of rising to operating
ride height when the engine was turned on, like a "mechanical camel"
(per Car & Driver magazine). A lever located just ahead of the
driver's door allowed the driver to adjust the height of the car. On
right-hand drive models, this lever was located behind the driver's
right foot. The height-adjustability of the suspension allowed for
clearing obstacles, fording shallow (slow-moving) streams, and
changing tires. This type of suspension was uniquely able to absorb
road irregularities without disturbing the occupants.
During Citroën's venture with Maserati, the Citroën high-pressure
hydraulic system was used on several Maserati models, for power
clutch operation (Bora), power pedal adjustment (Bora), pop-up
headlights (Bora, Merak), brakes (Bora, Merak, Khamsin), steering (Khamsin),
and the entire Quattroporte II prototype, which was a four-door
Citroën SM under the skin.
Citroën was one of the early pioneers of the now widespread trend of
aerodynamic automobile design, which helps to reduce fuel
consumption and improve high-speed performance by reducing wind
resistance. The firm began using a wind tunnel in the 1950s.
Financial restructuring
In 1963, Citroën negotiated with Peugeot to cooperate in the
purchase of raw materials and equipment. Talks were broken off in
1965.
That year Citroën took over the French carmaker Panhard in the hope
of using Panhard's expertise in midsize cars to complement its own
range of very small, cheap cars (e.g., 2CV/Ami) and large, expensive
cars (e.g., DS/ID). Cooperation between both companies had begun 12
years earlier, and they had agreed to a partial merger of their
sales networks in 1953. Panhard ceased making vehicles in 1967.
1968 saw a restructuring of Citroën's worldwide operations under a
new holding company, Citroën SA. Michelin, Citroën's long-time
controlling shareholder, sold a 49% stake to FIAT, in what was
referred to as the PARDEVI agreement (Participation et Développement
Industriels).
That year Citroën purchased the Italian sports car maker Maserati
and launched the grand tourer SM, which featured a V6 Maserati
engine and a fully powered steering system called DIRAVI. The SM was
engineered as if it were replacing the DS, a level of investment the
GT sector alone would never be able to support, even in the best of
circumstances. Circumstances became more unfavorable as the 1970s
progressed. Citroën suffered another financial blow in the 1973
energy crisis. In 1974, the carmaker withdrew from North America,
due to design regulations that outlawed core features of Citroën
cars.
Huge losses at Citroën were caused by failure of the Comotor rotary
engine venture, plus the strategic error of going the 15 years from
1955 to 1970 without a model in the profitable middle range of the
European market, and the massive development costs for the GS, CX,
SM, Birotor, Maserati Bora, Maserati Merak, and Maserati Khamsin
models—each a technological marvel in its own right.
The PSA era
Former Citroen logoCitroën was weak and unable to withstand the
softening of the automobile market that accompanied the 1973 oil
crisis. That year FIAT withdrew from PARDEVI and returned its 49%
stake to Michelin. This was an ominous sign of things to come and,
less than a year later, Citroën went bankrupt. The French government
feared large job losses and arranged talks between Michelin and
Peugeot, in which it was decided to merge Automobiles Citroën and
Automobiles Peugeot into a single company. In 1974, Peugeot
purchased 38.2% of Citroën and became responsible for managing the
combined activities, in particular their research, purchasing, and
investments departments.
Peugeot sold off Maserati to DeTomaso in May 1975, and the Italian
firm was quickly able to exploit the aspirational image of the
Maserati brand to sell tens of thousands of newly-designed Bi-Turbo
models.
The takeover was completed in May 1976, as Peugeot SA purchased a
90% stake of Citroën SA and the companies were combined into a
holding company, known as PSA Peugeot Citroën.
The PSA venture was a financial success from 1976 to 1979. Citroën
had two successful new designs in the market at this time (the GS
and CX), a resurgent Citroën 2CV, and the Citroën Dyane in the wake
of the oil crisis, and Peugeot was typically prudent in its own
finances, launching the Peugeot 104 based Citroën Visa and Citroën
LNA. PSA then purchased the aging assets of Chrysler Europe, which
it rebranded as Talbot, leading to losses from 1980 to 1985.
PSA gradually eliminated Citroën's ambitious attitude to engineering
and styling in an effort to rebrand the marque as an economy brand.
In the 1980s, Citroën models were increasingly Peugeot-based, which
was part of a worldwide motor industry trend called "platform
sharing." The 1982 BX used the hydropneumatic suspension system and
still had a Citroënesque appearance, while being powered by
Peugeot-derived engines and using the floorpan later seen on the
Peugeot 405. By the late 1980s, many of the distinctive features of
the marque had been removed or diluted—the AX GT, for example was
noted by contemporary journalists for its poor ride quality, an
unusual attribute for the brand.[citation needed]
Citroën has expanded into many new geographic markets. In the late
1970s, the firm developed a small car for production in Romania
known as the Oltcit, which it sold in Western Europe as the Citroën
Axel. That joint venture has ended, but a new one between PSA and
Toyota is now producing cars like the Citroën C1 in the Czech
Republic. In China, the C3 and Xsara are sold alongside the Fukang
and Elysée local models. Citroën is still a global brand except in
North America, where the company has not returned since the SM was
effectively banned in 1974 for not meeting NHTSA bumper regulations.
The ubiquitous and versatile 2CV workhorse was finally killed off in
1990, without replacement. Companies like Chrysler with the CCV
concept car, Toyota with the Scion xB and Honda with the Element
have recognized the 2CV concept and translated it to the modern era.
More recently, Citroën has introduced the C3 Pluriel, an unusual
convertible with strong allusions to the 2CV, both in body style
(such as the bonnet) and in its all-round practicality. A "retro
style" C3-based, post-modern 2cv like the new VW Beetle and BMW MINI
is under active consideration by Citroën.
The Pluriel is but one example of Citroën's return to innovation,
after launching somewhat dull (although efficient) models throughout
the 1990s. Other examples are the C2, C4, and C6. The introduction
of newer models, such as the long-awaited CX replacement, the C6,
indicates Citroën's continued commitment to innovation in the 21st
century. But the days of clean-sheet thinking and truly radical
innovation are long gone. Being too avant-garde and too far ahead of
public taste is too risky.
In 2003, Citroën sold 1,372,500 cars, according to the PSA Peugeot
Citroën group's 2003 annual report.
European Car of the Year awards
Winners
1971: Citroën GS
1975: Citroën CX
1990: Citroën XM
Podiums
1971: Citroën SM
1979: Citroën Visa
1988: Citroën AX
1994: Citroën Xantia
2003: Citroën C3
2005: Citroën C4
2007: Citroën Grand C4 Picasso
USA Car of the Year award
1972 Citroën SM Motor Trend Car of the Year
Passenger cars and vans
Pre war
Kégresse track
7CV (1934–1935)
7C (1935–1940)
7U Rosalie (1935–1937)
8CV Rosalie (1932–1935)
8CV (1933–1934)
8NH (1935–1936)
10CV (1933–1934)
11U Rosalie (1935–1937)
11 (1935–1940)
15 (1935–1936)
15/6 (1939–1955)
Type A (1919–1921)
Type AC4 (1928–1929)
Type AC6 (1928–1929)
Type B (1921–1928)
Type C C2-C3 (1922–1926)
C4 & C6 (1928–1934)
Traction Avant (1934–1957)
TUB van (1939–1941)
Post war (1945–1970)
2CV (1948–1990)
Ami 6 (1961–1971)
Ami 8 (1969–1979)
Citroën Bijou (1959–1964)
DS/ID (1955–1975)
Dyane (1967–1984)
H Van (1947–1981)
Post war (1970–1980)
Acadiane (1978–1987)
Ami Super (1973–1976)
Axel (1984–1988)
C25 (1981–1993)
C35 (1974–1992)
CX (1974–1989)
FAF
GS and GSA (1970–1984)
LN (1976–1979)
LNA (1978–1986)
M35 (1970–1971)
Méhari (1968–1987)
SM (1970–1975)
Visa (1978–1988)
[edit] Recent
AX (1986–1998)
BX (1982–1994)
C15 (1984–2005)
Evasion (1994–2002)
Citroën Fukang 988 (1998–2003): derivative for the Chinese market
Saxo (1995–2003)
XM (1989–2000)
Xantia (1993–2001)
ZX (1991–1997)
Synergie (1995–2001)
Xsara (1997-2006)
Xsara Picasso (1999-2008)
Current and future
Citroën C3 Picasso (2009)
Nemo (2008–present)
Berlingo (1996–present)
C1 (2005–present)
C2 (2004–present)
C3 (2003–present)
C4 (2004–present)
C4 Picasso (2007–present)
C5 (2001–present)
C6 (2005–present)
C-Crosser (2007–present)
C8 (2002–present)
C-Triomphe (2006–present): derivative for the Chinese market
Elysée: derivative for the Chinese market
C-Triomphe (1997–present): derivative for the Chinese market
Jumpy (1995–present)
Jumper (1994–present)
Trucks
P45 (1934–1953)
P46
U23
350 to 850 aka Belphegor
[edit] Bus
Citroën CH14 Currus
1978 Citroën Heuliez C35
Jumper van bus
1931 Citroën Type C6 Long
1930s Type 23 bus
Type 46 DP UADI
1935 Type 32B
1932-33 Type C6 G1
Alternative propulsion
Alternative propulsion Citröen vehicles includes Citröen C-Cactus
diesel-electric hybrid vehicle and Citroën C4 BioFlex (bioethanol
flexible fuel vehicle).[2]
Electric cars
In the earlier years, electric cars were produced, e.g. the AX
electrique, Saxo electrique etc. but in smaller series.
In the hybrid vehicle strategy there are four concept cars HYmotion
at the Paris Motor Show 2008: Hypnos[3] [4], illustrating the latest
breakthroughs in this field with the hybrid technology HYmotion4;
the C4 HYmotion2 and C-Cactus, reflecting Citroën's plans to
integrate this promising solution in affordable mass-market
vehicles; and the C4 WRC HYmotion4, extending ecological principles
to sports cars [5].
Concept cars
Citroën Traction Avant 22CV
G Van
Prototype C or Coccinelle
C-60
Project F
Mini-Zup (1972)
GS Camargue (1972)
2CV Pop (1973)
Prototype Y
C44 (1980)
Karin (1980)
Xenia (1981)
Eco 2000 (1984)
Eole (1986)
Zabrus Bertone Concept car (1986)
Activa (1988)
Activa II (1990)
Citella (1992)
Xanae (1994)
Osmose
Tulip (1995)
C3 Lumière (1998)
C6 Lignage (1999)
Osée Pininfarina
Pluriel (1999)
C-Crosser (2001)
C-Airdream (2002)
C-Airlounge (2003)
C-SportLounge (2005)
C-Airplay (2005)
C-Buggy (2006)
C-Métisse (2006)
C-Cactus (2007)
GT by Citroën (2008)
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